We are experiencing a digital transformation driven by groundbreaking technologies namely, the Internet of Things (IoT) and Blockchain.
IoT allows devices to "talk to each other" by sharing data. This gave rise to the concepts of smart cities and smart homes.
Blockhain is a decentralized, immutable, and secure technology forecasted to affect more than 15 industries. From distributed ledgers to smart contracts, the blockchain system has gained tremendous ground in the past four years.
How can you take strategic decisions based on unstructured data?
Data Science & Big Data solve that problem.
More than 60% of our time is spent trying to organize data. Data Science turns unorganized data into something that makes sense.
As for Big Data, it isn’t about its volume or its complexity, but about what an organization chooses to do with it. Structured data that is efficiently analyzed can lead to breakthroughs in Business Intelligence. This is why Big Data and Data Science come hand-in-hand.
Artificial Intelligence (AI) is making its way into our daily life. Some of its applications are Machine Learning (ML), Robotic Process Automation (RPA) and Natural Language Processing (NLP).
ML enables software to progressively learn human behavioral patterns through data analysis, while repetitive tasks are now being replaced with RPA which performs well in an unsupervised environment. As for NLP, it bridges human interaction with computers by studying human communication and translating it into data. Chatbots and voice assistants are great examples.
Software can be developed for a variety of purposes, primarily to target specific needs of a customer or business.
Those needs can stem from a simple website/app to a complex e-commerce platform or even an ERP solution. Regardless of the nature, an easy-to-use and appealing design is a necessity to deliver a good user experience.
For websites and applications, 3 seconds is the time you have to make an impact. User Interface (UI) and User Experience (UX) can play a critical role in the decision. This applies particularly to online retail solutions that aim to achieve high conversion rates and customer retention.
To encapsulate the latter, a tailor-made ERP solution is needed to centralize the data and synchronize the process seamlessly.
A comprehensive Digital Marketing strategy allows businesses to build a durable online presence. Brand visibility and lead-generating content are key to succeed.
To achieve the required results, effective Search Engine Optimization (SEO) and App Store Optimization (ASO) strategies are key. SEO provides your website with better visibility and ranking on search engines, it also improves the quality and quantity of your website traffic. Similarly, ASO focuses on getting your app better ranking and more visibility on your local app store.
The very core of Digital Marketing is impactful content. This is the very reason why storytelling has been gaining focus over the years. Moving content has its rewards, thus building a brand that has a story to tell is paramount.
To perfect your strategy, a solid visibility on social media is a necessity as Instagram, Facebook, You Tube and others own much of our customers' time.
More than 70% of Pay Per Click (PPC) campaigns deliver 0 results. If your paid search ads aren’t resulting in conversions, then your social media advertising strategy is not working. Whether you launched a PPC campaign on Facebook, Instagram, YouTube, or a Search Engine Marketing (SEM) campaign on Google, Yahoo, or Bing, you need to build traffic that can deliver a positive return.Maximize ROI with cost-effective PPC & SEM campaigns
Our medium of communication is changing; Videos and simulations are taking over.
Businesses are starting to see the benefits of immersive technology which enables them to mix the real world with the simulated one. Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) allow users to engage with their favorite brands on a different level. This experience creates an emotional bond that delivers a sense of immersion.
Motion Graphics (MG) is another form of animation that renders a powerful visual impact. It’s less about the narrative and more emphasis on eye-catching effects.
"90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy." (MIT Sloan and CapGemini)
While many of us know that we’re in the middle of a digital transformation, few truly understand how deeply it will impact our business. We’re here to help you integrate and digitalize every aspect of your business operation before it’s too late.